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Course Overview

This social media strategist certification is an in-depth training course designed to provide learners with a deeper understanding of how to utilise social media and its fundamental tools and platforms to drive business online. This course covers crucial digital marketing techniques that every aspiring professional and business owner should know, taking you through how to optimise content with keywords to boost audience engagement, the steps to perform an effective social media audit, the process of conducting market research and much more.

Key Topics to Be Covered

  • An introduction to the different types of social media platforms
  • How to conduct market analysis and research
  • How to perform a social media audit and why it’s important
  • Integrating social media brand marketing strategies
  • Steps to successful content marketing with keyword insertion
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Learning Outcomes

  • How to write engaging, keyword-rich content for your prime audience
  • Ability to utilise leading social media platforms to promote your blog/brand/service
  • The fundamental steps to effective market research and keyword research 
  • Knowledge of key social media marketing strategies and tools
  • In-depth understanding of analytics and audience engagement measurement tools
  • Development of the essential skills required to kickstart a career in social media marketing

Course Preview

Your Path to Success

Once you have successfully completed the course, you will have the essential skills, knowledge and credentials to fast track a promising career in the digital marketing industry. The average salary for a social media strategist in the UK is £34,263 per year. This qualification is internationally recognised and can be used to enhance your CV as proof of your professional skills, competence and abilities.

Skills You Will Gain

  • Research
  • Analysis
  • Social media
  • Digital marketing

Is This Social Media Marketing Strategy Course Right for You?

This course is suitable for anyone looking to kickstart a career in social media marketing or digital marketing. It is also ideal for small business owners, professional bloggers and content marketers. There are no specific entry requirements for this course, which can be studied on a part-time or full-time basis.

Assessment Process

Once you have finished the learning stages in the course, your abilities will be assessed by an automated multiple-choice question session, after which you will receive the results immediately. 

Showcase Your Accomplishment of New Skills: Get a Certification of Completion

To receive the CPD and IAO approved certificate, learners must successfully complete the course assessment. For only £10, you may obtain digital certificates. Learners in the UK can buy printed hard copies for £29, while overseas students can buy printed hard copies for £39.

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Course Curriculum

The Rise of Social Media
What is Social Media FREE 00:18:00
The Growth of Social Media 00:10:00
Conducting Market Analysis
Conducting Market Analysis 00:16:00
Auditing Social Media
Auditing Social Media 00:26:00
Setting Goals and Selecting Platforms
Corporate Culture and Social Media 00:12:00
Social Media Goals vs. Business Goals 00:10:00
Types of Social Media Platforms 00:08:00
Creating the Social Media Policy
The Social Media Policy 00:40:00
Creative Commons 00:21:00
Integrating Marketing Strategies
Brand Marketing 00:27:00
Keyword Selection 00:17:00
Developing Effective Content
Content Marketing on Social Media 00:26:00
Content Development 00:23:00
Understanding the Popular Platforms
Understanding the Popular Platforms 03:34:00
Launching Successful Campaigns
Traditional Website Advertising 00:37:00
Social Media Documentation and Schedules 00:29:00
Project Management Software 00:39:00
Managing the Community
The Community Manager Role 00:26:00
Importance of Voice Consistency 00:30:00
Providing Customer Service
Organizational Customer Servicen 00:28:00
Social Media Triage 00:14:00
Online versus Personal Interactions 00:26:00
Measuring, Analyzing and Reporting
Social Media Analytics 00:27:00
Goal Value 00:43:00
The Social Media Strategist Career
The Social Media Strategist Career 00:21:00


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