Course Overview
This social media strategist certification is an in-depth training course designed to provide learners with a deeper understanding of how to utilise social media and its fundamental tools and platforms to drive business online. This course covers crucial digital marketing techniques that every aspiring professional and business owner should know, taking you through how to optimise content with keywords to boost audience engagement, the steps to perform an effective social media audit, the process of conducting market research and much more.
Key Topics to Be Covered
- An introduction to the different types of social media platforms
- How to conduct market analysis and research
- How to perform a social media audit and why it’s important
- Integrating social media brand marketing strategies
- Steps to successful content marketing with keyword insertion
Learning Outcomes
- How to write engaging, keyword-rich content for your prime audience
- Ability to utilise leading social media platforms to promote your blog/brand/service
- The fundamental steps to effective market research and keyword research
- Knowledge of key social media marketing strategies and tools
- In-depth understanding of analytics and audience engagement measurement tools
- Development of the essential skills required to kickstart a career in social media marketing
Course Preview
Your Path to Success
Once you have successfully completed the course, you will have the essential skills, knowledge and credentials to fast track a promising career in the digital marketing industry. The average salary for a social media strategist in the UK is £34,263 per year. This qualification is internationally recognised and can be used to enhance your CV as proof of your professional skills, competence and abilities.
Skills You Will Gain
- Research
- Analysis
- Social media
- Digital marketing
Is This Social Media Marketing Strategy Course Right for You?
This course is suitable for anyone looking to kickstart a career in social media marketing or digital marketing. It is also ideal for small business owners, professional bloggers and content marketers. There are no specific entry requirements for this course, which can be studied on a part-time or full-time basis.
Assessment Process
Once you have finished the learning stages in the course, your abilities will be assessed by an automated multiple-choice question session, after which you will receive the results immediately.
Showcase Your Accomplishment of New Skills: Get a Certification of Completion
To receive the CPD and IAO approved certificate, learners must successfully complete the course assessment. For only £10, you may obtain digital certificates. Learners in the UK can buy printed hard copies for £29, while overseas students can buy printed hard copies for £39.
Course Curriculum
| The Rise of Social Media | |||
| What is Social Media | FREE | 00:18:00 | |
| The Growth of Social Media | 00:10:00 | ||
| Conducting Market Analysis | |||
| Conducting Market Analysis | 00:16:00 | ||
| Auditing Social Media | |||
| Auditing Social Media | 00:26:00 | ||
| Setting Goals and Selecting Platforms | |||
| Corporate Culture and Social Media | 00:12:00 | ||
| Social Media Goals vs. Business Goals | 00:10:00 | ||
| Types of Social Media Platforms | 00:08:00 | ||
| Creating the Social Media Policy | |||
| The Social Media Policy | 00:40:00 | ||
| Creative Commons | 00:21:00 | ||
| Integrating Marketing Strategies | |||
| Brand Marketing | 00:27:00 | ||
| Keyword Selection | 00:17:00 | ||
| Developing Effective Content | |||
| Content Marketing on Social Media | 00:26:00 | ||
| Content Development | 00:23:00 | ||
| Understanding the Popular Platforms | |||
| Understanding the Popular Platforms | 03:34:00 | ||
| Launching Successful Campaigns | |||
| Traditional Website Advertising | 00:37:00 | ||
| Social Media Documentation and Schedules | 00:29:00 | ||
| Project Management Software | 00:39:00 | ||
| Managing the Community | |||
| The Community Manager Role | 00:26:00 | ||
| Importance of Voice Consistency | 00:30:00 | ||
| Providing Customer Service | |||
| Organizational Customer Servicen | 00:28:00 | ||
| Social Media Triage | 00:14:00 | ||
| Online versus Personal Interactions | 00:26:00 | ||
| Measuring, Analyzing and Reporting | |||
| Social Media Analytics | 00:27:00 | ||
| Goal Value | 00:43:00 | ||
| The Social Media Strategist Career | |||
| The Social Media Strategist Career | 00:21:00 | ||
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