Course Overview
Do you have expertise in dieting and fitness but have no idea how to market your skills? Gain valuable brand building knowledge to set up your own life and health coaching business online with this best-selling course for beginners. This course teaches how to grow your client base and market your brand through key social media platforms. You will learn step-by-step how to set up a WordPress website and tap into your niche market through effective strategies used by experts worldwide.
Key Topics to Be Covered
- Finding your niche and designing your coaching offer
- How to craft a strong marketing message
- An introduction to email marketing
- A step-by-step guide to installing and setting up WordPress
- Creating the perfect social media marketing strategy
Learning Outcomes
- How to create a winning social media marketing strategy
- Learn how to use WordPress as a coach to set up a business website or blog
- Create engaging and keyword-rich content that will draw your audience in
- Know how to utilise email marketing tools to promote your business online
- Define your niche target market and understand their needs and goals
- Develop your personal brand, from your your website name to your business logo
Course Preview
Your Path to Success
Become a successful health coach and take steps to set up your business online by applying the digital marketing skills and knowledge gained in this best-selling course. By the end of this course, you will be ready to start building your brand, equipped with the fundamental tools to promote your brand effectively and grow a long list of followers on social media.
Skills You Will Gain
- Digital marketing
- Social media
- Email marketing
- WordPress
Is This Digital Marketing For Life & Health Coaching Course Right for You?
This health and fitness digital marketing course is ideal for those who are looking to gain the fundamental skills to promote their coaching business online. To provide you with ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours, with the freedom to study at your own pace.
Assessment Process
Once you have finished the learning stages in the course, your abilities will be assessed by an automated multiple-choice question session, after which you will receive the results immediately.
Showcase Your Accomplishment of New Skills: Get a Certification of Completion
To receive the CPD and IAO approved certificate, learners must successfully complete the course assessment. For only £10, you may obtain digital certificates. Learners in the UK can buy printed hard copies for £29, while overseas students can buy printed hard copies for £39.
Course Curriculum
| Introduction | |||
| Introduction | 00:03:00 | ||
| Designing Your Coaching Offer & Finding Your Niche | |||
| The Different Coaching Business Models Explained | 00:04:00 | ||
| The Secret: You Are The Product | 00:03:00 | ||
| Creating Your Ideal Coaching Persona | 00:05:00 | ||
| How To Understand Your Client’s Pain Points | 00:03:00 | ||
| How To Find Your Coaching Niche | 00:04:00 | ||
| Defining your coaching offer | 00:01:00 | ||
| Describing your coaching offer | 00:04:00 | ||
| Structuring & differentiating your coaching offer | 00:03:00 | ||
| Your Marketing Game Plan | |||
| Digital Marketing Game Plan | 00:07:00 | ||
| How To Set Smart Marketing Goals | 00:07:00 | ||
| How To Craft A Strong Marketing Message | 00:06:00 | ||
| How To Choose The Right Marketing Channel | 00:08:00 | ||
| Email Marketing For Coaches | |||
| Email Marketing Introduction | 00:03:00 | ||
| How To Build An Email List As A Coach | 00:03:00 | ||
| Automated vs Manual Email Campaigns | 00:04:00 | ||
| Your First Autoresponder Series | 00:10:00 | ||
| The Best Subject Lines For Higher Open Rates | 00:04:00 | ||
| How To Create An Effective Lead Magnet | 00:05:00 | ||
| Wordpress For Coaches | |||
| WordPress Introduction | 00:01:00 | ||
| How To Use WordPress As A Coach | 00:08:00 | ||
| How To Install WordPress | 00:05:00 | ||
| How To Create Your First Landing Page | 00:06:00 | ||
| How To Create A Thank You Page | 00:03:00 | ||
| General Social Media Strategies | |||
| Your Social Media Plan | 00:08:00 | ||
| Create Content Your Audience Will Thank You For | 00:06:00 | ||
| How To Create Content That Gets Shares | 00:05:00 | ||
| More Ways To Get Shares & Likes | 00:01:00 | ||
| 10 Tactics To Get More Followers | 00:05:00 | ||
| Youtube Marketing As A Coach | |||
| Starting A Youtube Channel As A Coach | 00:05:00 | ||
| How To Do Keyword Research The Right Way | 00:04:00 | ||
| My Youtube Content Strategy | 00:04:00 | ||
| More Youtube Marketing Tips | 00:03:00 | ||
| The Pros And Cons Of Facebook Ads | 00:05:00 | ||
| How To Set Up Your Lead Ads In Facebook | 00:06:00 | ||
| Setting Up Your Facebook Pixel | 00:04:00 | ||
| Using Pixel Conversions For Cheaper Lead Ads | 00:03:00 | ||
| Bonus: Personal Branding | |||
| Personal Branding Intro | 00:03:00 | ||
| Building A Personal Brand | 00:07:00 | ||
| Why Authenticity Is Key | 00:04:00 | ||
| Coming Up With A Website Name | 00:06:00 | ||
| Your Value Proposition | 00:06:00 | ||
| Designing A Logo | 00:09:00 | ||
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