• No products in the cart.

Course Overview

Want to stay one step ahead of your competitors, drive traffic to your blog and turn clicks into conversions? This digital marketing for business course is a comprehensive training program for both business owners and aspiring professionals looking to learn fundamental marketing and sales strategies for driving business online. You will learn the principles of upselling and down selling, how to utilise the tools of leading social media platforms, set up a professional blog, and much more.

Key Topics to Be Covered

  • The key to generating traffic
  • The principles of upselling & down selling
  • The sales funnel explained
  • An introduction to blogging
  • Social media marketing best practice
  • An introduction to affiliate marketing
CPDMemberlogo (1)

Learning Outcomes

  • How to set up a Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn account
  • Understand how to start a blog, choose your niche and promote it on social media
  • Demonstrate a solid understanding of the sales funnel, upselling and down selling
  • Conduct professional interviews and understand etiquette rules for business interviews
  • Learn how affiliate marketing works and some key strategies for affiliate marketing success
  • Fast track your career with an accredited qualification in Digital Marketing for Business

Course Preview

Your Path to Success

On successful completion, you will have an excellent understanding of the key principles of digital marketing, with knowledge of best practice and how to utilise leading social platforms. You will have the skills to set up your own blog, promote your business online and fast track your career in this sector.

Skills You Will Gain

  • Social media marketing
  • Analysis 
  • Digital marketing
  • Sales skills

Is This Digital Marketing for Business Course Right for You?

This course is ideal for anyone looking to learn crucial marketing skills. It offers marketing solutions for small business owners, as well as practical knowledge for aspiring professionals looking to fast track their career in the digital marketing sector.  There are no specific entry requirements for this course, which can be studied on a part-time or full-time basis.

Assessment Process

Once you have finished the learning stages in the course, your abilities will be assessed by an automated multiple-choice question session, after which you will receive the results immediately. 

Showcase Your Accomplishment of New Skills: Get a Certification of Completion

To receive the CPD and IAO approved certificate, learners must successfully complete the course assessment. For only £10, you may obtain digital certificates. Learners in the UK can buy printed hard copies for £29, while overseas students can buy printed hard copies for £39.

certificate new

Course Curriculum

Section 01 - Building a Sales Funnel
Getting Started to Generating Traffic FREE 00:10:00
Crating a Front end offer 00:07:00
Creating an Upsell (or 1 time offer) 00:11:00
Creating a Downsell 00:06:00
Creating a 2nd and 3rd Upsell 00:11:00
Creating a Backend Offer 00:09:00
Sales Funnel (case study) 00:09:00
How To Write Buyer Follow-Up Emails 00:15:00
Digital Marketing for Business Owners 00:05:00
Section 02 - Building a Blog
Introduction to Blogging 00:04:00
Choosing a Blogging Niche 00:05:00
Content is King 00:10:00
Adding Video and Images 00:03:00
Social Media 00:03:00
Important Pages 00:02:00
Section 03 - Interview Content
Conversation Content 00:03:00
Value 00:04:00
Guest 00:08:00
Repurpose 00:06:00
Conducting Interviews 00:05:00
After the Interview 00:03:00
Section 04 - Social Media Marketing
Introduction to Social Media 00:04:00
Social Media Best Practices 00:07:00
Twitter 00:05:00
Pinterest 00:06:00
Facebook 00:07:00
Instagram 00:04:00
LinkedIn 00:03:00
Google Plus 00:02:00
YouTube 00:03:00
Live Streaming 00:03:00
Conclusion to Social Media 00:02:00
Section 05 - Affiliate Marketing
Introduction to Affiliate Marketing 00:04:00
Getting Started with Marketing 00:12:00
Getting Started with Affiliate Marketing Strategies 00:02:00
Getting Started with Website Marketing Strategies 00:02:00
Getting Started Building an Email List 00:03:00
Section 06 - Clickbank
Clickbank Gravity Score 00:03:00
Clickbank Vendor Sales Pages 00:03:00
Clickbank Commissions and Continuity 00:03:00
Section 07 - Email Marketing
Introduction 00:04:00
Challenges of Email Marketing 00:08:00
Content Marketing 00:04:00
Valuable Content 00:07:00
Email Standards 00:05:00
Email Spam Filter 00:07:00
Keep Email Clean 00:04:00
Lead Generation 00:05:00
AIDA 00:07:00
Conclusion to Email 00:02:00
Email Marketing (final) 00:51:00
Section 08 - Building a Podcast
Podcasting 00:02:00
Hardware and Software 00:09:00
Hardware 00:05:00
Software 00:04:00
Preparing a Podcast 00:03:00
Podcast Outline 00:03:00
Recording 00:05:00
Publishing the Podcast 00:05:00
Marketing Tips 00:04:00
Podcasting (full) 00:32:00
Section 09 - Branding
Branding 00:03:00
Mission Statement 00:05:00
Logo 00:06:00
Promotion 00:03:00
Delivering 00:07:00
Success 00:04:00


Course Reviews


7 ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.

Let your e-learning become a life changing experience with the health, therapy and fitness courses from the Academy for Health & Fitness.

163 City Road, London, England, EC1V 1NR

Validate Your Certificate

Copyright © 2020 - 2021 Health & Fitness. All Rights Reserved.

Setup Menus in Admin Panel