Course Overview
Want to stay one step ahead of your competitors, drive traffic to your blog and turn clicks into conversions? This digital marketing for business course is a comprehensive training program for both business owners and aspiring professionals looking to learn fundamental marketing and sales strategies for driving business online. You will learn the principles of upselling and down selling, how to utilise the tools of leading social media platforms, set up a professional blog, and much more.
Key Topics to Be Covered
- The key to generating traffic
- The principles of upselling & down selling
- The sales funnel explained
- An introduction to blogging
- Social media marketing best practice
- An introduction to affiliate marketing
Learning Outcomes
- How to set up a Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn account
- Understand how to start a blog, choose your niche and promote it on social media
- Demonstrate a solid understanding of the sales funnel, upselling and down selling
- Conduct professional interviews and understand etiquette rules for business interviews
- Learn how affiliate marketing works and some key strategies for affiliate marketing success
- Fast track your career with an accredited qualification in Digital Marketing for Business
Course Preview
Your Path to Success
On successful completion, you will have an excellent understanding of the key principles of digital marketing, with knowledge of best practice and how to utilise leading social platforms. You will have the skills to set up your own blog, promote your business online and fast track your career in this sector.
Skills You Will Gain
- Social media marketing
- Analysis
- Digital marketing
- Sales skills
Is This Digital Marketing for Business Course Right for You?
This course is ideal for anyone looking to learn crucial marketing skills. It offers marketing solutions for small business owners, as well as practical knowledge for aspiring professionals looking to fast track their career in the digital marketing sector. There are no specific entry requirements for this course, which can be studied on a part-time or full-time basis.
Assessment Process
Once you have finished the learning stages in the course, your abilities will be assessed by an automated multiple-choice question session, after which you will receive the results immediately.
Showcase Your Accomplishment of New Skills: Get a Certification of Completion
To receive the CPD and IAO approved certificate, learners must successfully complete the course assessment. For only £10, you may obtain digital certificates. Learners in the UK can buy printed hard copies for £29, while overseas students can buy printed hard copies for £39.
Course Curriculum
| Section 01 - Building a Sales Funnel | |||
| Getting Started to Generating Traffic | FREE | 00:10:00 | |
| Crating a Front end offer | 00:07:00 | ||
| Creating an Upsell (or 1 time offer) | 00:11:00 | ||
| Creating a Downsell | 00:06:00 | ||
| Creating a 2nd and 3rd Upsell | 00:11:00 | ||
| Creating a Backend Offer | 00:09:00 | ||
| Sales Funnel (case study) | 00:09:00 | ||
| How To Write Buyer Follow-Up Emails | 00:15:00 | ||
| Digital Marketing for Business Owners | 00:05:00 | ||
| Section 02 - Building a Blog | |||
| Introduction to Blogging | 00:04:00 | ||
| Choosing a Blogging Niche | 00:05:00 | ||
| Content is King | 00:10:00 | ||
| Adding Video and Images | 00:03:00 | ||
| Social Media | 00:03:00 | ||
| Important Pages | 00:02:00 | ||
| Section 03 - Interview Content | |||
| Conversation Content | 00:03:00 | ||
| Value | 00:04:00 | ||
| Guest | 00:08:00 | ||
| Repurpose | 00:06:00 | ||
| Conducting Interviews | 00:05:00 | ||
| After the Interview | 00:03:00 | ||
| Section 04 - Social Media Marketing | |||
| Introduction to Social Media | 00:04:00 | ||
| Social Media Best Practices | 00:07:00 | ||
| 00:05:00 | |||
| 00:06:00 | |||
| 00:07:00 | |||
| 00:04:00 | |||
| 00:03:00 | |||
| Google Plus | 00:02:00 | ||
| YouTube | 00:03:00 | ||
| Live Streaming | 00:03:00 | ||
| Conclusion to Social Media | 00:02:00 | ||
| Section 05 - Affiliate Marketing | |||
| Introduction to Affiliate Marketing | 00:04:00 | ||
| Getting Started with Marketing | 00:12:00 | ||
| Getting Started with Affiliate Marketing Strategies | 00:02:00 | ||
| Getting Started with Website Marketing Strategies | 00:02:00 | ||
| Getting Started Building an Email List | 00:03:00 | ||
| Section 06 - Clickbank | |||
| Clickbank Gravity Score | 00:03:00 | ||
| Clickbank Vendor Sales Pages | 00:03:00 | ||
| Clickbank Commissions and Continuity | 00:03:00 | ||
| Section 07 - Email Marketing | |||
| Introduction | 00:04:00 | ||
| Challenges of Email Marketing | 00:08:00 | ||
| Content Marketing | 00:04:00 | ||
| Valuable Content | 00:07:00 | ||
| Email Standards | 00:05:00 | ||
| Email Spam Filter | 00:07:00 | ||
| Keep Email Clean | 00:04:00 | ||
| Lead Generation | 00:05:00 | ||
| AIDA | 00:07:00 | ||
| Conclusion to Email | 00:02:00 | ||
| Email Marketing (final) | 00:51:00 | ||
| Section 08 - Building a Podcast | |||
| Podcasting | 00:02:00 | ||
| Hardware and Software | 00:09:00 | ||
| Hardware | 00:05:00 | ||
| Software | 00:04:00 | ||
| Preparing a Podcast | 00:03:00 | ||
| Podcast Outline | 00:03:00 | ||
| Recording | 00:05:00 | ||
| Publishing the Podcast | 00:05:00 | ||
| Marketing Tips | 00:04:00 | ||
| Podcasting (full) | 00:32:00 | ||
| Section 09 - Branding | |||
| Branding | 00:03:00 | ||
| Mission Statement | 00:05:00 | ||
| Logo | 00:06:00 | ||
| Promotion | 00:03:00 | ||
| Delivering | 00:07:00 | ||
| Success | 00:04:00 | ||
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