Course Overview
Marketing is everywhere and it has in some ways shaped today’s society. Having the greatest product will not assure great sales; great marketing, however, is a sure guarantee for success. The purpose of this Level 3 Diploma in Marketing is to give you all the information you need to become a fantastic marketer. You will learn about different marketing types and how you can use them; plus you will learn about the marketing mix, the marketing funnel, how to communicate the right way with customers, marketing mistakes and how you can avoid them. The course is packed with 10 information-rich modules that are perfect for anyone interested in learning about marketing and wants to become a great marketer. Enrol now and gain skills that are going to keep you in demand for years to come.
Key Topics to Be Covered
- Understanding Customer Needs
- Defining Your Product or Service
- Direct Marketing, Active Marketing, Incoming Marketing, Outgoing Marketing
- Guerilla Marketing, B2B Marketing, B2C Marketing, Promotional Marketing
- The 4 Ps of marketing
- Choosing the Right Media
- Brand Loyalty And Repeat Purchases
- The Marketing Funnel
- Marketing Mistakes
Learning Outcomes
- Define your market.
- Know the different types of marketing and ways to use them.
- Learn effective ways of communicating with customers.
- Know how to set marketing goals and strategies.
- Recognise common marketing mistakes and know how to avoid them.
Course Preview
Your Path to Success
On successful completion of this course, you will have a deep understanding of marketing, as well as have knowledge of best practices and how to utilise these skills in real life. You will be more aware of marketing trends and techniques to nail your marketing strategy and bring in sales.Skills You Will Gain
- Communication skills
- Marketing skills
- Deep knowledge of several different marketing types
- Selling skills
Is the Level 3 Diploma in Marketing Right for You
This course is right for anyone who wishes to learn about marketing. There are no specific entry requirements for this course, which can be studied on a part-time or full-time basis.Assessment Process
Once you have completed the modules in the course, your skills and knowledge will be tested with an automated multiple-choice assessment, after which you will receive instant results.Showcase Your Accomplishment of New Skills: Get a Certification of Completion
To receive the CPD and IAO approved certificate, learners must successfully complete the course assessment. For only £10, you may obtain digital certificates. Learners in the UK can buy printed hard copies for £29, while overseas students can buy printed hard copies for £39.
Course Curriculum
| Module One: What is Marketing? | |||
| What is Marketing | 00:10:00 | ||
| Module Two: Common Marketing Types (I) | |||
| Common Marketing Types (I) | 00:07:00 | ||
| Module Three: Common Marketing Types (II) | |||
| Common Marketing Types (II) | 00:09:00 | ||
| Module Four: The Marketing Mix | |||
| The Marketing Mix | 00:07:00 | ||
| Module Five: Communicating the Right Way | |||
| Communicating the Right Way | 00:07:00 | ||
| Module Six: Customer Communications | |||
| Customer Communications | 00:07:00 | ||
| Module Seven: Marketing Goals | |||
| Marketing Goals | 00:07:00 | ||
| Module Eight: The Marketing Funnel | |||
| The Marketing Funnel | 00:07:00 | ||
| Module Nine: Marketing Mistakes (I) | |||
| Marketing Mistakes (I) | 00:08:00 | ||
| Module Ten: Marketing Mistakes (II) | |||
| Marketing Mistakes (II) | 00:07:00 | ||
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